![]() Read more about our industry stories below and see how PROS can drive value to your organization. We work with industry System Integrators and major technology partners to customize the PROS Platform to meet the unique needs of your business. Today, whether you’re an oil & gas company trying to optimize margins, volume, and price while predicting competitive price moves, or a distributor with millions of SKUs trying to accelerate speed to market and improve efficiency, or a technology provider who wants to deliver accurate, timely quotes tailored to the customer - PROS is there for you. ![]() So, over the last 20 years we’ve been customizing the software we developed for airlines for more than 40 other industries and hundreds of non-airline customers. Smart innovators in other industries often look to the airline industry for new ideas because historically, the airline industry has led the world in digitization - it was one of the first industries to computerize, and their ongoing focus on passenger experience continues to push the envelope of innovation. As Dynamic Pricing began to transform the airline industry, a discipline we called “revenue management” began to emerge which transformed the industry by helping an historically low-margin business optimize profit & revenue and become the amazing world-shrinking modern travel industry. PROS invented the concept of Dynamic Pricing for the airline industry in 1985, and today we have more than 150 airline customers.
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